Continuing education available on-site from UNC faculty

CHAPEL HILL, N.C. - The School of Journalism and Mass Communication is launching a new training service aimed at helping broadcast news operations achieve excellence, boost morale, and retain valued employees. Professors C.A. “Charlie” Tuggle and Dave Cupp have developed a training program they can take on the road to stations across the state and region. Both faculty members bring real-world experience to this new venture: Charlie worked 16 years as a reporter/producer, and Dave spent 26 years as a news director/anchor before joining the School’s faculty. The training can be conducted over a one- to two-day period. For example, a day-long training session would include a group seminar followed by sessions for individuals or small groups throughout the day. Each person would have to devote no more than two to three hours per day to the process with minimal impact on regular work shifts. Topics covered may include:

  • Effective tease writing

  • Tie writing within and between stories to give the newscast more of a seamless feel than is often the case

  • Techniques for "minimalist" writing so that bites and natural sound play more of a prominent role in stories

  • Basic grammar and word precision exercises to review those often mis-used problem words

The training sessions also could include voice and diction guidance to help on-air personnel sound more professional, conversational, and credible. The instructors can offer strategies to address such problems as singsong or monotone delivery, sloppy articulation, high pitch, and the universal challenge broadcast journalists face of trying to sound conversational in an artificial, electronic environment.This program is designed to provide the type of continuing education and training so many broadcast news workers say they desire but don’t get because of the demands involved with producing daily news. Charlie and Dave understand the constraints of getting the news on the air, and the burden it places on the operation when several key players are away at a conference. The School’s fee for the training is $750-$1,500 per day depending on market size, plus travel expenses. This amount is roughly equivalent to sending two people to a conference, yet a dozen to 15 of your employees could effectively be coached during a two-day visit. For more information or to schedule a training session, please contact Charlie Tuggle at (919) 962-5694 or or Dave Cupp at (919) 843-7813 or

About David Cupp, assistant professor

(919) 843-7813
M.A., University of Virginia
B.A., University of Central Oklahoma

Dave Cupp began his broadcast journalism career in radio, working at stations in Oklahoma and Virginia. He made the switch to television news when he went to work for WVIR-TV – the NBC affiliate in Charlottesville, Va. – initially as a reporter, then as an anchor/producer, and ultimately as news director. He started with five people, one camera and some manual typewriters and ended up supervising an award-winning news operation that featured 45 employees, two bureaus and three trucks for live coverage. Throughout his 26-year tenure as news director, he also co-anchored the station’s 6 p.m. weekday newscasts. Cupp joined the faculty in 2005. He currently teaches radio news, television news, and broadcast voice and diction. He is an associate of broadcast voice consultant Dr. Ann Utterback, and will be co-author of the fifth edition of her Broadcast Voice Handbook.

About C.A. Tuggle, associate professor

(919) 962-5694
Ph.D., University of Alabama
M.A., University of Florida
B.S.J., University of Florida

C. A. Tuggle (Dr. T to his students) enjoyed a 16-year career in local television news before returning to a campus setting to educate and train a new wave of broadcast journalists. He spent 11 years at WFLA-TV, the NBC affiliate in Tampa/St. Petersburg, the nation's 13th largest media market. He has held many newsroom titles, but he spent most of his career as a reporter/producer.His forte as a teacher is developing storytellers - journalists who can use the language and all the tools available to them to turn out memorable broadcast reports. His students broadcast two live installments of the TV news program Carolina Week and one episode of the radio newscast Carolina Connection per week, and have won nearly 200 regional and national awards since 2001. Those include best radio newscast, best TV newscast, best Web site, and best news team... all national awards. Carolina Week won the 2005 EMMY for best student newscast, and the electronic communication program was just recognized as the Hearst Broadcast News National Champion.Tuggle is the recipient of an Edward Kidder Graham superlative faculty award and the David Brinkley Teaching Excellence Award. He travels internationally as a Fulbright Senior Specialist in electronic journalism. He is the lead author of the most widely used broadcast news writing text in the U.S. The book is now in its third edition.