TV Account Executive

WRAL-TV / Capitol Broadcasting Company

Posted Jan. 16, 2018

Location: Raleigh, N.C.

Job status: Full-time

WRAL-TV in has an immediate opening for a local advertising sales executive. The candidate should have an in-depth knowledge of basic marketing concepts as well as familiarity with advertising on electronic media including the internet.  The Account Executive will prospect new accounts, set appointments, meet with prospects to ascertain needs, collaborate on solutions that create results for the advertiser and generate revenue for the station.  

Outstanding verbal and written communication, organizational and negotiation skills, as well as a professional appearance are necessary. Advanced capability with MS PowerPoint, MS Word, and Excel as well as experience with CRM software required.  Two to four years of experience in outside sales and a four year college degree preferred.  Knowledge of Nielsen ratings, Scarborough, ODE DOMAIN, Wide Orbit and web analytics is a plus.  Knowledge of general accepted computer tools including MS Office preferred.  A valid driver's license with a clean driving record and reliable transportation are preferred; a pre-employment drug screening is required.

All candidates must apply online at www.cbc-raleigh.com. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.